What is SEO anyway?
You’ve probably heard of SEO before. SEO is the abbreviation for Search Engine Optimization. It refers to measures that ensure that your website and your posts are optimized for search engines, making them better found organically and ranking higher in search results. Isn’t it great that there are ways for almost everything in business to be found better or to automate processes with tools?
Anyway, the search engine needs to know exactly what your posts are about in order to better understand and serve it up. And this is where the metrics come into play.
But we don’t want to bore you further now.. We want you to get into the implementation and already increase your visibility with the following three small measures. If you don’t know how to implement these tips, it’s best to use some affordable SEO services for small business.
3. Image description
Keywords are wors used to describe the content of your post. If we take this blog post as an example, a keyword would be SEO. There are so-called short-tail keywords, which are single terms and long-tail keywords, which consist of a combination of different keywords. The long-tail keyword can describe your post much better than just one word. To take our post as an example again, a good long-tail keyword would be: 3 simple SEO tips for more visibility.
Keywords should be found in your headline or subheading, in your image description and also in your body text. However, don’t always use the same keyword, but also synonyms that also describe the content of your post.
Subdivide your posts with subheadings. This is not only good for your readers in terms of readability, but also in terms of SEO. You should not mark any phrases as headlines, but filter out and describe exactly what the next paragraph is about. The H1 heading, i.e. the main title of the article, should only appear once and contain the previously defined keyword.
3. Image description
What would a website or blog post be without images? On the one hand, the naming of the images is important. You should never upload them with the name “IMG_98.png”. Not even you would recognize by this name, which contents the picture should transfer or to which contribution it belongs. Likewise, a search engine like Google does not know what to do with it.
A good image description therefore consists of the title of the blog post, the name of your business, a short description, the medium and if you have a business where the region plays a role, then you should definitely add that too.
When uploading the images, you should then consider two other things. Images have so-called Alt – and Title Tags. These are the headlines (title) and descriptions (alternative text) of the images. When uploading the images, the title tag is already entered automatically, according to how you have named your images. For the alt text you can be more creative and use different descriptions. Otherwise it would be like using the same headline three times in your blog article. Doesn’t make much sense, does it? So use different descriptions that point to the content of the blog post.
And finally: Never write your texts just for SEO. You are writing for people. And if you use the same keyword 10 times in one sentence, it doesn’t make you want to read on, it doesn’t show really good content and, Google is very smart by now and punishes it by showing your post further down in the search results.